‘Silver Selfie’ for Mother’s Day

BT is calling on the digitally savvy across the UK to get snap-happy with older and digitally excluded family members and friends in their community, by teaching them how to take a Selfie.

This Mother’s Day, a day that sees many of us with parents and grandparents, BT is encouraging internet users to help some of the 6.7 million adults1 who have never been online and teach them something new on a computer, tablet or smartphone.

BT is urging 16-25 year olds across the UK to teach someone how to take a Selfie on Sunday 30th March and share the picture on Twitter using the #SilverSelfie hashtag. The most creative Selfie will win a brand new laptop and tickets to Rock Assembly, a concert held at Wembley Arena to celebrate the achievements of BT’s Digital Champions. The winner will be selected by a panel of BT judges and announced on Monday 7th April.

BT Digital Champions is run in conjunction with children’s charity the Transformation Trust and is part of BT’s Connected Society programme2. Over the past two years more than 26,000 11-19 year olds have pledged an hour of their time to share digital knowledge by teaching people who are not yet online a range of skills including using social media, virtual banking and shopping and even how to find a job.

It’s hard to imagine that there are almost seven million people in the UK alone that have never been online and many of these people are of an older generation. Younger people have a natural affinity with technology so we want to encourage them to do something fun with older members of their family and the community. We will be judging the Silver Selfie competition on creativity, setting and in some cases, humour for the chance to win two great prizes. – Anna Easton, Programme Director of BT Connected Society

As a reward for helping others, BT Digital Champions win the chance to attend Rock Assembly on July 9th this year. It will be hosted by BBC Radio One’s Nihal, with performances by Misha B, Angel and Franko Fraize – pictured with his grandmother in the Selfie above. The full line-up for this year’s event is yet to be announced – previous acts included Chipmunk, Tinchy Stryder, The Wanted and Diversity.