Bloomberg expands African digital service
Bloomberg launch Bloomberg.com/Africa, a regional edition of Bloomberg’s flagship digital destination designed to serve the continent’s growing audience of business and financial professionals.
“Our mission is to build the leading multi-platform global business and financial media company and delivering more relevant stories to our global audiences via localized platforms is central to our strategy. In the last year, we have launched regional sites in Europe, Asia and the Middle East, re-launched our Japanese language website and entered into an ambitious multi-platform partnership in India. We are excited to now expand our reach across Africa’s vibrant and growing economies.” – Bloomberg Media CEO Justin B. Smith
Bloomberg Media CEO Justin B. Smith unveiled the new edition at the second Bloomberg ‘Africa Business Media Innovators’ (ABMI) forum yesterday in Naivasha, Kenya, which convened media, technology and business influencers from 11 countries – including nine African nations – to explore the role business and financial journalism plays in bringing accountability, transparency and investment to African economies.
Bloomberg.com/Africa will combine the resources of Bloomberg’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts. It is the latest in a series of regionally-focused editorial platforms built to serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens.
Bloomberg Africa will be powered by Javelin, Bloomberg Digital’s new article and template design that was unveiled recently with the launch of Bloomberg Technology. Javelin provides a significantly improved user experience, reducing page load time, which is critical in delivering a faster mobile experience for a largely mobile-driven African audience. Bloomberg.com has seen impressive growth in the region in mobile – in the last three months, the site has seen +23% growth in mobile unique visitors compared to the same period last year.
“Africa is playing an increasingly significant role in the global economy. With the launch of this dedicated regional digital platform, we are establishing a home to showcase the best of Bloomberg’s rich content on the people, companies, politics and economies shaping the continent.” – Antony Sguazzin, Managing Editor Bloomberg, Sub-Saharan Africa
