TRACE Sports rebranded

International sports entertainment channel TRACE Sports has rebranded to TRACE Sport Stars, globally.

These announcements demonstrate the strong position that TRACE Sport Stars is in. The rebrand and the launch of new and exclusive content will reinforce the channel’s unique competitive advantage in the pay-TV market – providing the very best sport entertainment network. –  Laurent Dumeau, CEO TRACE Sport Stars

The rebrand to TRACE Sport Stars is designed to place a stronger focus on entertainment than sports and a greater emphasis on stars and sport celebrities, which will provide viewers around the world with the latest and most exclusive behind-the-scenes content.

As part of the rebrand, TRACE Sports Stars has commissioned more than 100 hours of entertainment programming from UK-based Remedy Productions. In addition, the channel has announced it has already reached more than 10 million subscribers in India, after launching in the country in February 2013.

Under the new programming commission, Remedy will deliver long-form series and short-form content for the channel, including Battle of the Bling, a fast-paced show that compares some of the biggest stars of the sporting world, such as Cristiano Ronaldo and Mike Tyson, against celebrities from the worlds of television, music and film in categories including lifestyle, fashion, reputation and riches.

Also part of the launch schedule is Star Rated, in which presenters and experts debate some of the biggest topics in the world of sporting entertainment, covering subjects as wide-ranging as ‘which international footballer has the best WAG?’ and ‘which millionaire golfer has the best home?’

Remedy are a talented and innovative production company with a track record of delivering hugely popular, youth-focused entertainment content to major terrestrial, digital and online channels every year. We’re delighted to be working with them.  –  Laurent Dumeau, CEO TRACE Sport Stars