Budding animators showcase their talent on the London BT Tower
Across last week Londoners were treated to an selection of colourful animations as the BT Tower lit up with original works of art via Europe’s largest digital screen at the top of the structure.
Across last week Londoners were treated to an selection of colourful animations as the BT Tower lit up with original works of art via Europe’s largest digital screen at the top of the structure.
The screen, which usually displays the BT Logo, and other relevant graphics, was unlocked for the one-off screening by somewhereto_, a project that helps young people find the space they need to do the things they love, within sport, culture and the arts.
“It’s always nice for other people to see your work on a big screen, and this is definitely the biggest screen my work will have ever been on. I decided to work with a London theme as 2012 is going to be a big year with the Olympic and Paralympic Games, and this was a way for me to pay homage.” Said Joe Collins, 23, from Oxford, was one of the lucky animators selected from the nationwide search and works part time at a café whilst trying to achieve his dream of becoming a full time animator.
somewhereto_ aims to provide 16-25s with both physical and digital spaces within arts, culture and sport. The use of the BT Tower screen follows previous project activity at 10 Downing Street, which saw the PM open his doors as a space for ten young people looking for somewhere to free run, practice boxing and perform spoken word.
The animations were selected by BT for the unique showcasing opportunity, by Suzi Williams, Director, BT Group Marketing and Brand, said: “As one of London’s most iconic landmarks what better space to display the creative talents of the nation’s young people than the BT Tower? We’re thrilled to be working with somewhereto_ and the standard of animation we’ve seen has been phenomenal – it’s as high calibre as work from professional designers.”
somewhereto_ is run by Livity, a youth engagement agency, and is funded by Legacy Trust UK, creating a lasting impact from the London 2012 Olympic and Paralympic Games by funding ideas and local talent to inspire creativity across the UK.
Sam Conniff, Chairman at Livity said: “This was a chance of a lifetime to gain access to a platform that will expose their art to a huge audience at a unique venue. I’d like to thank BT for sharing our vision – this is what somewhereto_ is all about; young people thinking creatively about space and pushing the boundaries of its, and their, potential.”
For more information and to view the animations, visit www.somewhereto.com/bttower
