Big win for Ant and Dec with more Limitless programmes

ITV has commissioned Hello Dolly and Mitre Studios to produce two series, and two Christmas specials, of the primetime entertainment show Ant & Dec’s Limitless Win, making it the biggest ever order for the show.

Katie Rawcliffe, Director of Entertainment & Daytime Commissioning ITV:

“We’re absolutely delighted to be bringing back Ant & Dec’s Limitless Win for a further two series. The show has established itself as a firm favourite amongst audiences and a staple in the ITV entertainment calendar. With Ant & Dec at the helm, it will no doubt continue to deliver more nail-biting drama, jeopardy and excitement this time around as a new set of contestants prepare to climb their way to a fortune.” 

The popular quiz format, the only show of its kind to offer a limitless cash jackpot, will return to ITV1 and ITVX in 2026 and 2027 hosted by much-loved duo Ant & Dec, with a Christmas special coming this December.

Since launching in 2022, Limitless Win has given away over an astonishing £3.5 million pounds and has been streamed 13 million times, reaching over 25 million viewers. It also has the highest profile for 16-34 viewers for any quiz show this year (across all channels), reaching a high of 45% for that age group.

a life-changing £1 million win last series- the highest cash prize in Limitless Win history

Ant & Dec’s Limitless Win sees the world’s first never-ending money ladder – with no upper limit to the potential top prize. For the contestants the stakes have never been higher. Series five, six and the festive specials will once again see contestants from across Britain given the chance to win big. The answer to every question is a number and if answered correctly, they can bank the cash but if they’re not careful they risk crashing out of the game and leaving empty handed.

Ant McPartlin:

“We’re really pleased that Limitless Win is coming back for another two series and some Christmas specials. People stop us all the time saying how much they love the show and play along with their family. It’s exciting it’s such a hit with viewers.”

Declan Donnelly:

“We’d love go further up the ladder than we’ve ever been. We want the contestants to go as high as possible! That’s the magic of Limitless Win, you never know, you might just know the exact answer to the question!”

New hopefuls can apply for the next series of Ant and Dec’s Limitless Win now with all details at www.itv.com/beontv/articles/limitlesswin