Bauer Media Audio UK announces new Hits Radio and Greatest Hits Radio sub brands…
The Hits Radio and Greatest Hits Radio brands are growing, as Bauer Media Audio UK announces the launch of four new spin-off stations.
As unveiled at the Radiodays Europe conference in Athens today – 10th March – Greatest Hits Radio will add Greatest Hits Radio 70s and Greatest Hits Radio 80s to its portfolio, while Hits Radio is launching Hits Radio 90s and Hits Radio 00s.
Gary Stein, Director of Audio for Bauer Media Audio UK:
“We’re really excited to launch these four new stations and provide even more personalised, passion driven content for our music-loving audiences, while increasing opportunities for our advertising partners to target highly engaged, specific audiences.”
The news follows last year’s successful launch of a number of new Bauer Media spin-off stations on DAB, including KISS Dance, KISSTORY R&B and Greatest Hits Radio 60s, recording a combined weekly reach of over 1.5m listeners in their opening RAJAR survey.
The new stations will launch on 31st March, the same day that Absolute Radio, KISS, KISSTORY and Magic Radio make the switch to DAB+, as previously announced.
In other news, Bauer also announces today that KISS Fresh will rebranded to KISS XTRA. With a presenter lineup including Henri Kwushue, Craig Mitch, Esi, Ellie Prohan and Elz the Witch, it shall rebrand on 31st March. There’ll be no further changes to the station.
In other distribution news, Magic Radio will soon start broadcasting on 106.5 FM in Bristol. Hits Radio (West of England) will continue to broadcast in the area on 101 and 97.2FM.
