UKTV acquires the UK premier rights of Side Hustlers in deal with ITV Studios…
Side Hustlers, a stateside business reality series is heading to U&W and streaming service U following UKTV acquiring the UK premier rights to broadcast the show.
The programme, originally made for the ROKU Channel, was the number one on-demand title during its opening weekend in America.
The show follows six determined women entrepreneurs who have 40 days to transform their side hustles into full-time businesses. Mentored by expert investors, Emma Grede – CEO and Co-Founder of Good American – and Ashley Graham – Supermodel and entrepreneur, the series provides real people with a life-changing opportunity to quit their jobs and pursue their dreams.
Produced by Reese Witherspoon’s production company Hello Sunshine, part of Candle Media, Side Hustlers series one and two will air in the UK on free-to-air entertainment channel U&W and streaming service U. The deal comprises of ten programmes to air in hour-long slots.
Melanie Rumani, Global Head of Acquisitions, UKTV and BBC Studios:
“I’m delighted to have secured a deal with ITV Studios for this distinctive, high-quality title, and commend Roxana for her work in leading negotiations for UKTV. Following the journeys of real women, Side Hustlers is a fresh take on the business reality format that will resonate with our U&W audience.”
Additionally, UKTV has licensed all three seasons of Harlots (24 x 60’) and all four seasons of At Home with the Braithwaites (26 x 60’) from ITV Studios, bringing the critically acclaimed British dramas to UKTV’s free-to-air network and streaming service U for the first time.
Gisela Asimus Minnbergh, EVP Sales EMEA, ITV Studios:
“We’re so pleased that UKTV has chosen this bingeworthy series for U&W and their streaming service. Side Hustlers is such an original, topical and clever concept, not to mention it’s fronted by internationally recognisable talent who are the absolute experts in their fields.”
