UK’s most Googled singers of 2024

Taylor Swift takes the top spot alongside Ariana Grande, Coldplay and Lewis Capaldi…

According to solely British searches, Taylor Swift is the most popular musician, with an average of 1.8 million monthly UK searches throughout 2024. The Anti-Hero hitmaker, who dropped her latest album, The Tortured Poets Department, this year, is also the most popular artist in the US and globally.

Fascination for Taylor Swift is at an all-time high, according to Google Trends data amid her headline making relationship with NFL star Travis Kelce and the international success of her record breaking tour.

This is followed by rapper Eminem, who is searched 718K times across the UK every month – less than half of the searches than Taylor’s top spot. The rapper is the most Googled male musician as well as rapper on the list.

British musicians, Ed Sheeran and Lewis Capaldi take third and fourth place respectively. Ed Sheeran is searched by Brits 627K times every month in 2024, whilst Lewis Capaldi is searched 618K times each month – just slightly less than Ed Sheeran.

Celine Dion ranks fifth with 585K searches made each month across the UK. She’s closely followed by Manchester’s own, Harry Styles, who receives 556K Google searches across the UK each month, giving him the sixth highest ranking on the list.

Lewis Capaldi

Completing the top ten list are Michael Jackson, who is Googled at a rate of 538K each month in the UK, Ariana Grande with 529K monthly UK searches, Elvis Presley with 522K searches in the UK each month, and Billie Eilish with 470K monthly UK searches.

The most popular musicians according to global searches sees Taylor Swift ranks top with 38.6 million Google searches being made around the world for the pop icon every month. Taylor Swift is also the most Googled artist in every state across America.

K-Pop band BTS comes second with 30.9 million monthly global searches. Almost two million of these searches come from the US for the band responsible for hits such as Dynamite and Butter. Similarly, fellow K-Pop band, BLACKPINK, ranks third with 29.7 million monthly global searches, just shy of the second spot.

Colombian singer Shakira is the fourth most popular artist in the world, with 17.4 million searches being made around the world for the singer every month. Over two million searches are made exclusively in the US for Shakira, making her the eighteenth most popular artist according to Americans alone.

Ranking fifth is Bad Bunny who has 16 million monthly global searches to his name, 4.1 million of these searches coming from the US alone. Completing the top ten list are Michael Jackson, Eminem, Billie Eilish, Justin Bieber and Celine Dion respectively.

Gordon Prouty, Vice President of Public Relations and Community Affairs at Westgate Las Vegas Resort & Casino, where Elvis performed his famous residency at, commented on Elvis’ high ranking and enduring legacy:

“Many of Elvis Presley’s songs are considered timeless classics now, which likely contributes to his high ranking in this study. However, the popularity of Elvis Presley can also be largely attributed to the cultural impact that he had in the 1950’s through to the 1970’s. He changed the musical landscape and was the first of his kind to create the celebrity ‘fandom culture’ that we see so often today.

“Along with a revival of Elvis portrayals in Hollywood, such as Baz Luhrmann’s Elvis in 2022, and Sofia Coppola’s recent hit, Priscilla, it’s no wonder that Elvis Presley popularity continues to grow through new generations with this study certainly highlighting how Elvis continues to earn his title as The King.”