Sky and Warner Bros. Discovery have expanded their long-term partnership in the UK and Ireland…
The deal will see both broadening their collaboration to bring the very best of Warner Bros. Discovery television and movies to Sky and NOW customers in the UK and Ireland.
Andrew Georgiou, President & Managing Director for WBD UK & Ireland and WBD Sports Europe:
“Today’s announcement is hugely exciting for everyone who loves award-winning scripted entertainment and movies. Arriving in early 2026, the market-wide launch of Max in the U.K & Ireland is a significant step in its global roll-out, and will be the place where audiences find incredible new shows, including the future Harry Potter series from HBO.”
Building on the Warner Bros. Discovery content available today on Sky Cinema and the existing franchises on Sky Atlantic, the new agreement will now include the ad-supported version of Max, WBD’s premium streaming service bundled for Sky customers at no extra cost, when it launches in the UK and Ireland in early 2026.
Sky customers will continue to find shows such as House of the Dragon, The White Lotus, and The Last of Us, and any new series aired before the end of 2025, on Sky Atlantic and through Sky’s On Demand service.
Together with Max, this agreement ensures Sky customers will enjoy an even broader range of WBD content, including HBO and Max Originals, and other series that will be exclusive to Max, including forthcoming series of Harry Potter. This content will be available alongside Sky’s unrivalled lineup of Sky Originals, Sky Sports, Sky Cinema, Netflix, Universal, Sony, Paramount and much more.
Andrew Georgiou, President & Managing Director for WBD UK & Ireland and WBD Sports Europe:
“Our new agreement will continue Warner Bros. Discovery’s long-standing collaboration with Sky and deepen our relationship across distribution and now the bundling of Max. This will enable Max immediately at launch to be available to millions of passionate video subscribers, and separately be available to the more than 20 million other broadband households in the territories through Max direct to consumer and other partnerships.”
The deal also sees Turner Kids content on channels including Cartoon Network, Cartoonito, and Boomerang remaining part of Sky and NOW’s comprehensive offering for years to come. Sky and Warner Bros. Discovery already enjoy a long-term carriage agreement for a wide range of WBD’s other television channels.
