ITVX will launch North Shore later this month…
The murder mystery drama follows a British and an Australian detective who are forced to work together to solve the complex murder of a UK politician’s daughter in Sydney.
John Bradley, Joanne Froggatt, Kirsty Sturgess, Dan Spielman, Rob Carlton and Matt Passmore star in North Shore, a six part crime thriller with the cast also featuring Rhys Muldoon, Claire Lovering and Chris Alosio.
Set on and around Sydney Harbour, North Shore follows the clash of cultures when a British and an Australian detective team up to solve a complex murder mystery and uncover a conspiracy with international political consequences.
Created by Mike Bullen of Cold Feet fame and directed by Gregor Jordan with writing from Marcia Gardner. The show will be available to stream for free from 29th December 2024.
ITVX are also celebrating two years of streaming success. The replacement for the ITV Hub turns two on December 8th and will celebrate this milestone with a host of audience records. The streaming home of Independent Television has outpaced all other major streaming platforms in terms of growth in viewer hours since its launch the company note adding that they have seen ‘a 35% growth in viewer hours in two years, ahead of BBC iPlayer, Netflix, Disney+, Channel 4 and Amazon Prime.’
2024 saw huge audience traffic to the service across a range of content, from the biggest must-watch events streamed live to the best UK drama and the biggest, bingeable reality series in streaming.
Kevin Lygo, ITV’s Managing Director of Media and Entertainment:
“Two years on, ITVX is now firmly established as a superior streaming destination, for a wealth of must-watch content. There will be countless lists this month on the shows of the year, but let me say this ahead of them – in terms of the most talked about programming, that resonated with the largest volume of UK viewers in 2024 – ITV has been the market leader.”
The biggest UK audience of 2024 is ITV’s coverage of England vs The Netherlands, which peaked with 21.6 million viewers across ITV1 and ITVX. Mr Bates vs The Post Office is the biggest drama audience of 2024 to date, with a total audience of 15.1 million viewers watching the final episode of the four-part series. ITV has had 4 out of the top 10 new dramas in 2024 – Mr Bates vs The Post Office, Red Eye, Until I Kill You and After The Flood – more than any other channel or streamer.
In the two years since launch ITVX has had 6 billion streams, growth of 77% versus the two years prior to launch the company observe.
Kevin Lygo, ITV’s Managing Director of Media and Entertainment:
“ITVX is the home of our biggest shows, but so much more too, with over 21,000 free-to-view hours of programming and films. We have transformed the viewer experience on ITVX, making it easier to discover, more accessible, more prominent and better to navigate – with an ever-changing mix of personalised content recommendations. And we have increased our investment in marketing and this has enabled us to reach more viewers more consistently, reacting to trends and preferences.
“In short, we are very pleased with the incredible growth ITVX has delivered since its launch, as the UK’s fastest growing streaming platform over the last two years.”
