This November, Hollyoaks actress and grandmother Sherrie Hewson is helping to launch the ‘Grand Day Out’ campaign…
The ‘Grand Day Out’ campaign is designed to unite families and combat the loneliness experienced by many older people. Recent research by Farmhouse Inns reveals that nearly half (43%) of individuals polled aged 65 and above experience loneliness as often as five times a week, underscoring the importance of consistent family interactions, particularly with the onset of colder, darker months.
To encourage families to spend more time with their elderly loved ones former Coronation Street, Emmerdale and Crossroads regular Sherrie Hewson is inviting grandparents and older relatives to enjoy a free carvery meal throughout November. The hope is that families will come together, share a meal, and enjoy quality time with one another during the colder, darker months when feelings of isolation can be particularly hard. Just as ‘kids eat free’ schemes bring families out for meals, could this initiative do the same for older generations, helping them feel valued and included.
Research highlights the severe impact of loneliness on the elderly. Almost a quarter (24%) of those surveyed reported going several days without seeing or speaking to anyone in the past year. Evenings are especially challenging, with more than half (57%) feeling most isolated during this time. Additionally, nearly one-third (32%) mentioned that they are seldom or never invited to social events by family or friends, contributing to a sense of disconnection.
Sherrie, a proud grandmother herself, is calling on families to make time for their elderly relatives and help them feel more included. As someone who cherishes time spent with her own grandchildren, she knows how important these connections are.
Sharing a meal is one of the simplest ways to bring people closer, and for many families, a traditional Sunday roast is a cherished way to spend time together. The research found that two-thirds (66%) of UK adults agree that a Sunday roast helps strengthen family bonds. For older generations, these mealtime traditions are particularly meaningful, with nearly three in ten (29%) of those aged 65 and over enjoying a roast dinner once a week—much more often than younger people.
For many older adults, the pub is more than just a place to eat—it’s a welcoming spot where they can feel connected and part of their community. In fact, 46% of respondents say the pub is a great place to visit when they’re feeling lonely.
Spending time with family, especially over a meal, can make a huge difference in easing loneliness for older adults. As many elderly people face isolation, particularly during the darker months, taking the time to gather together and share simple moments can strengthen family bonds and bring much-needed comfort.
Survey data taken from a OnePoll survey of 2,000 UK adults in October 2024
