Pepsi and UEFA has announced that rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show…
Presented by Pepsi and produced by Live Nation Entertainment the music experience takes place on June 1st in London’s Wembley Stadium. This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.
Lenny Kravitz:
“I’m really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart. It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store.”
The Grammy-award-winning artist, known for his dynamic stage presence and iconic hits have been captivating audiences for decades with his genre-defying sound and magnetic stage presence.
Kravitz, who recently received a star on the Hollywood Walk of Fame, has been hard at work crafting his highly anticipated upcoming album, Blue Electric Light, which is already generating buzz among fans and critics alike ahead of its launch on 24th May, just one week before the UEFA Champions League Final Kick Off Show presented by Pepsi.
Image: UEFA / Lenny Kravitz
Once more, Pepsi and UEFA have marked the UEFA Champions League final with a momentous music performance showcasing the world’s most iconic artists and uniting football and music fans through one compelling entertainment spectacle; this year brought further to life with the involvement of Live Nation Entertainment as the executive producer of the Kick Off Show by Pepsi. Live Nation Entertainment will lead talent procurement and creative development with Lenny Kravitz.
Guy-Laurent Epstein, UEFA marketing director:
“This year’s UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year’s UEFA Champions League final. Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe.”
The UEFA Champions League Final Kick Off Show presented by Pepsi will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football calendar and commences and is the embodiment of Pepsi’s ‘Thirsty For More’ global platform.
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel.