It’s all about the bank holiday tunes…
Presenter, actress and Girls Aloud singer Kimberley Walsh will be brightening up people’s Bank Holiday Monday as she joins Hits Radio Pride from midday for her own one-off radio show, in partnership with Wickes.
Simon Kilby, MD, Bauer Media Advertising:
“I recently mentioned at a conference that the campaign that I’m most proud of in my career is our Bauer Media partnership with Wickes; not only is it the longest-standing radio campaign in the UK, it’s a true example a symbiotic collaboration where we continuously learn and grow together and weave Wickes’ key messages seamlessly into the station content. Adding yet another station to the partnership with Kimberley Walsh’s Hits Radio Pride show is a fantastic addition, showcasing how we can curate content that’s entertaining, land commercial messages and create cultural impact.”
As Wickes’ brand ambassador, Kimberley’s Mixtape will include the biggest hits, throwbacks and some of her favourite tracks, as well as messaging around her brand-new paint shade ‘Subtle Sage’, which launched this week at Wickes.
This marks the first time Wickes has worked with the dedicated LGBTQ+ radio station, extending its twelve-year partnership with Bauer Media. Kimberley will also showcase how the paint can be used throughout the home through advertorials in Bauer magazines Grazia, heat and Closer.
Kimberley Walsh:
“I had an amazing time creating my own show on Hits Radio Pride. It was a joy to share some of my all-time favourite songs that hold a special place in my heart. I hope my show adds extra sparkle to the listeners’ Bank Holiday Monday plans, and I can’t wait for everyone to tune in and enjoy it as much as I did!”
Kimberley’s Mixtape will be available to listen to on Hits Radio Pride on Monday 6th May from 12-2pm.
