Online searches for ‘baby blue dress’ explode by 132% after Lana Del Rey’s Coachella set

Analysis of Pinterest search volume data reveals that searches for ‘baby blue dress’ have skyrocketed by 132% following Lana Del Rey’s magnificent set at Coachella on April 12th. 

Fashion experts at Boohoo have revealed that online interest for ‘baby blue dress’ is at an all-time high after Del Rey’s headline set at her first Coachella appearance since 2014. Google Trends data also observed a staggering 62% increase in ‘baby blue dress’ searches in the US for the last 12 months, clearly showing that fans are taking inspiration from her look.

The singer arrived to her set on the back of a motorcycle and cruised through a hollowed-out section of crowd, before jumping into the music. During her grand performance, Del Rey also surprised fans with special guests, Billie Eilish and Jon Batiste.

A spokesperson for Boohoo:

“As the highly anticipated headliner at Coachella, Lana Del Rey’s stunning baby blue dress glittered on stage while she performed. Paired with sparkly heeled boots and her new hair color, fans adored her look and are keen to replicate it.

“These findings show just how captivated music lovers have been with Del Rey’s Coachella performance, highlighting the singer’s ability to spark an all-time high in online searches for her dress.”