Narrative Entertainment, the UK’s independent TV broadcaster, is continuing to expand as it further improves its presence in Ireland with two key launches.
For the first time, Narrative has launched 4 FAST channels in Ireland via LG Channels – following the success of their FAST partnership in the UK. The movie and entertainment channels, GREAT! Movies and GREAT! Romance, are available to audiences in Ireland along with the kids POP channels, POP and Tiny POP.
Fateha Begum, Narrative Entertainment’s Commercial Director:
“2024 is proving to be an exciting time for us at Narrative, as we continue to expand our channel brands and build on our successes from 2023. We are dedicated in continuing to invest in new ways for audiences to access and enjoy our portfolio of channels and wide content selection. We’re excited to extend our partnerships with Sky and LG into Ireland, as we provide advertisers greater choice in audience reach as viewing habits change.”
Having added GREAT! Movies and GREAT! TV to their Irish ad sales portfolio via Sky Media in August last year, GREAT! Romance is the third channel from the GREAT! Network available to advertisers on the platform (from 16th April.) This growth in Ireland builds on Narrative’s long-term partnership with Sky’s advertising sales arm and provides brands the opportunity to reach a growing TV audience base.
Malcolm Murray, Sales Director, Sky Media Ireland:
“We are delighted to extend our partnership with Narrative by adding GREAT! Romance to our portfolio of TV channels. We have seen strong revenue growth in the TV advertising market in 2024, so the addition of GREAT! Romance is good news for advertisers as we expand the reach of our TV portfolio.”
Building on a strong 2023 in a very competitive market, Narrative Entertainment’s ongoing investment in expanding onto multiple platforms continues, providing greater choice and accessibility to viewers. Growing its strong presence in free-to-air TV households in the UK and Ireland, this has included improving DTT coverage of the GREAT! Network to 23m UK homes, over 26 platform launches of the GREAT! Player and POP Player apps last year, and increasing channel availability to viewers on numerous FAST platforms.
You can find GREAT! Romance on channel 319, GREAT! TV on channel 157 and GREAT! Movies on channel 321 on Sky. On LG Ireland, GREAT! Movies is at 220 and GREAT! Romance at 223. You can find POP on channel 910 and Tiny Pop on channel 911 on LG Ireland.
