Jamali Maddix will host his first series for Dave and UKTV Play in 2024.
In each episode of the four-part Follow The Leader with Jamali Maddix the comedian and documentary maker spends time with leaders and key figures in growing communities on the fringes of the mainstream to find out just why they inspire such devotion among their followers. The production, to air in hour-long slots, investigates religious cults, political movements, underground radicals and ostracised groups to try and make sense of how our post-pandemic world has splintered and been reframed.
Jamali Maddix;
“I’ve always been fascinated by cults and sub-cultures – people that choose to live as ‘other’. Comedians are typically outsiders and I’ve made a career from observing people’s behaviour and nuances from this perspective. With this show I want to explore the more extreme worlds people choose to live in and discover who they are and crucially WHY they do what they do.”
Follow The Leader with Jamali Maddix joins a string of comedy entertainment commissions for Dave this year, alongside Battle In The Box hosted by Jimmy Carr, returning series of World’s Most Dangerous Roads, Mel Giedroyc: Unforgivable and scripted comedy Meet the Richardsons.
UKTV recently announced its intention to launch ‘U’ – a new masterbrand that will unite its family of free-to-air channels and its free streaming service. Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV’s family of free-to-air channels will become U&Dave, U&DRAMA, U&YESTERDAY and U&W. Follow The Leader with Jamali Maddix will air on Dave and UKTV Play later this year.
