In 2024, Veganuary will have Bimini Bon Boulash as an Ambassador.
The campaign encourages people to try veganism for the month of January and beyond.
On their decision to be an ambassador for the charity, Bimini said:
“Babes! You know what’s chic right now? Being vegan for January!
“Kindness is in, compassion is sexy and being healthy makes you a hottie. Serve it up for the animals, the planet and our fabulous selves. If you’ve ever thought about living it up plant-based, Veganuary is your chance to show the world!”
The sassy star joins a host of other celebrities supporting Veganuary, including Chris Packham, Joaquin Phoenix, Lucy Watson, Paul McCartney, Billie Eilish, Evanna Lynch, Sara Pascoe, Deborah Meaden, and Kellie Bright.
International Head of Communications at Veganuary, Toni Vernelli, said:
“Bimini’s vibrant, positive and inclusive attitude aligns completely with Veganuary and we are delighted to have them fronting our 2024 campaign and urging everyone to try vegan this January!”
From humble beginnings on a kitchen table in Yorkshire, Veganuary now has campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK.
Sign up at veganuary.com to receive a Celebrity eCookbook featuring recipes from Bella Ramsey, Joanna Lumley, Venus Williams, John Bishop, Evanna Lynch, Bryan Adams, and more.
