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Will John Lewis Step into Christmas with Elton?

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Will John Lewis Step into Christmas with Elton?

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With the festive season only a matter of months away, the countdown to the highly-anticipated John Lewis Christmas ad will soon begin, but which famous names are tipped to be the main performers?

The team at OLBG have released the latest odds surrounding the artists currently amongst the favourites to feature as the main performer in this year’s ad and Ezra Collective are the front runners, with odds of 5/2 and a probability of 28.6%.
Who will perform in the 2023 John Lewis Christmas ad?

John Lewis Christmas Advert Performer 2023

Odds

Probability

Ezra Collective

5/2

28.60%

Elton John

3/1

25.00%

Kylie Minogue

6/1

14.30%

Sam Ryder

7/1

12.50%

Stormzy

7/1

12.50%
The odds & research have revealed:
  • After scooping the 2023 Album of the Year at the Mercury Prize awards, Ezra Collective have stormed to the top and is now the front-runner to perform in the ad with odds of 5/2.
  • After a spell as the favourite to perform in the ad fresh off the back of an icon Glastonbury performance, Elton John drifts out to 3/1 to star in the 2023 ad.

  • In previous years, John Lewis has been known for selecting up-and-coming artists which made Olivia Dean the ideal artist. However, her odds have drifted from 4/1 to 20/1.

You can view the full odds and research here.

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