S4C have signed a commercial output deal with Ryan Reynolds.
Ryan Reynolds, co-founder of Maximum Effort:
“As many have noted, there is an alarming lack of Welsh content available for American viewing pleasure. That stops today. Well, actually Wednesdays. We’re so grateful to S4C for helping bring Welsh programming to a broader audience. And to that broader audience, don’t worry, I am told there will be subtitles.”
The Welsh language broadcaster S4C will provide 6 hours a week of Welsh language content curated by Ryan Reynolds for the Maximum Effort Channel, streamed on “Welsh Wednesdays” in a weekly takeover.
The Maximum Effort Channel is a partnership between streaming platform Fubo and Maximum Effort, producers of the Deadpool films and Welcome to Wrexham series. The channel is available to watch in the United States and the commercial deal will create income to invest back into the creative sector here in Wales.
Welsh language television channel S4C will supply Maximum Effort Channel with weekly programming including dramas, documentaries and entertainment formats in this long-term partnership.
Welsh Wednesdays will begin on the Maximum Effort Channel tomorrow, Wednesday 28th June.
Llinos Griffin-Williams, S4C Chief Content Officer:
“Ryan Reynolds is our adopted Welshman and his respect, understanding and commitment to Wrexham and Wales is unquestionable. Together with Ryan and the Maximum Effort team we have curated a slate of exciting shows for a global audience, Ryan understands the importance of Welsh culture and the language and has fallen in love with Wales and the Welsh people.
“Wales has a population of just over 3 million, but Ryan can reach tens of millions of people on his social media feeds alone. It gives us the opportunity to show Welsh culture, language and talent on the international stage in our Wednesday takeovers.
“This commercial deal will take Welsh language content to Hollywood and the world. It will benefit the entire creative sector and talent pool here in Wales as we showcase everything from S4C dramas to entertainment formats, documentaries and sport. We’re a small nation that punches well above our weight.
“40 years ago, people campaigned to establish S4C as Wales’ national Welsh language channel – now we will be able to stream Welsh language programming to millions of people on the other side of the globe.”
