Little Dot Sport has produced a one-off broadcast and digital documentary for Ascot Racecourse.
The 25-minute special reflects on Frankie Dettori’s successful career as a jockey talking through his 77 wins at the Royal Meeting and his love for the event as he approaches his final ever Royal Ascot, 35 years on from his first.
Jonny Williams, Social Media & Digital Content Manager, Ascot Racecourse said:
“With this being Frankie’s last year at Royal Ascot, we wanted to capture the magic he has brought to the Royal Meeting each year and celebrate his extraordinary racing career. With the support of Little Dot Sport, we were able to recreate the story as told by Frankie himself.”
Set in Dettori’s home, the interview/documentary will be broadcast on ITV4 on the 20th and 24th of June. It will also be available on other platforms such as Sky Sports, NBC/Peacock and Entain.
Ascot Racecourse’s YouTube and Facebook channels will first carry it from the 14th June alongside a series of short form ‘Behind The Scenes’ clips.
Robbie Spargo, Director of Little Dot Sport said:
“Having produced a wide range of digital content for Ascot Racecourse over the last 18 months, it’s been hugely exciting to be able to bring our knowledge of the brand and its events – coupled with our digital-first approach – to broadcast platforms. What’s even better is that the production also enabled us to create more bespoke digital content with Frankie, providing cost efficiency and a consistent tone of voice to Ascot and their output.”
Little Dot Studios is an All3Media company.
