OTD 1961: Lunch Box’s Mum in A Million Gala

ATV Midland News went behind the scenes of ATV’s daily pioneering daily daytime series Lunch Box.

The series, which launched in 1956, had many ‘special’ editions and on April 6th 1961 it was all about mum. The programme was broadcast live from the Leofric Hotel in Coventry with a gala event to announce the ATV Mum in a Million Award.

The mute footage shows brief shots of ATV cameras in the hotel ballroom and presenter Noele Gordon on stage making the presentation to the winner. Unfortunately, there are no details on the competition or the winner.