Shoppers still not prepared for Mother’s Day…

UK Google searches predict that many mums may awake to a less than plentiful Mother’s Day, as so many shoppers don’t know when the occasion takes place. Data shows internet searches for ‘when is Mother’s Day?‘ are up 500 per cent in the last week, suggesting that comparatively few Brits have started browsing for a gift or made plans for the occasion.

Sarah Link, Head of Marketing at La Redoute:

“Mums nationwide may be slightly alarmed to hear that planning for their special celebration has only just begun, but thankfully, it does look as though many are planning something especially thoughtful, with personalised hampers and crafting appearing as top Google searches. It’s interesting to see that ideas for brunch are so high and could mean that the traditional Sunday lunch on Mother’s Day is a thing of the past for a high proportion of British families.

“Mothers and mother figures do so much for all of us, and we hope that special women across the country enjoy their day, be it at home with crafts or at brunch with a mimosa in hand.”

La Redoute identified the searches and is keen to remind shoppers that this year the celebration of mums, step mums and mother figures falls on Sunday 19th March.

The fashion and home retailer also found that those who have considered their gift are particularly looking at homemade ideas and Sunday brunch suggestions, with searches for ‘Mother’s Day hampers’ up 650% in the last five days alongside a tenfold increase in searches for ‘Mother’s Day crafts’ and ‘Mother’s Day brunch locations’.

Sarah Link, Head of Marketing at La Redoute:

“La Redoute has a wide range of Mother’s Day ideas, including classic and trend-led fashion pieces, homeware and accessories, luxury faux bouquets and even stylish hamper fillers and wicker baskets, all available online.  Shoppers can also get up to 40 per cent off on selected items, making Mother’s Day gifting even easier this year.”