Boux Avenue count down the days to love

Whether you are celebrating Galantine’s with your besties, a special night with your partner, just j’adore love, or anti Valentine’s, get ready this Valentine’s with Boux Avenue.

Among the brand’s new collection of lingerie, you can find flirty heart motif embroidery as well as luxe black intricate lace designs.

The classic Valentine’s candyfloss pink and romantic red hues are there, but Boux have rewritten the script through the addition of violet tones and playful embroidery with Cherry designs.

This luxurious range is available in sizes 6 to 18, selected styles in 28-38, A-G cup, along with prices starting from £14.00 to £55.00.

Zoe Price-Smith Chief Design & Product Officer:

“We are excited for everyone to discover a never ending love story with our latest Valentine’s collection. No matter what your relationship status is, there is a design for everyone, allowing you to be in charge of your set wardrobe, as you are the leading lady this season. From traditional rich reds and classic timeless black; to catwalk, trend led inspired violet tones. Along with romantic ruffles, fun and flirty cherry motifs, traditional heart embroidery; and indulgent intricate lace designs.

“This is truly one of Boux’s most premium collections to date.”

The collection is available now at Boux Avenue.