Today, Greatest Hits Radio announced that it will become Scotland’s first national commercial radio station, covering the region from Gretna to John O’Groats.
Clyde 2, Forth 2, MFR 2, Northsound 2, Tay 2, West Sound in Ayrshire, and West Sound in Dumfries & Galloway already form part of the Greatest Hits Radio Network in Scotland, playing the greatest songs from the 70s, 80 and 90s. On April 3rd they will all rebrand to Greatest Hits Radio, offering a simplified platform for audiences and commercial partners alike.
Speaking about the changes, Victoria Easton-Riley, Content Director for Bauer Scotland said
“Entertaining hundreds of thousands of listeners a week, these stations are much-loved for their playlist of classic hits and entertaining content, so rebranding as Greatest Hits Radio just makes total sense. Strengthened under one name, we’re so excited by the scope of opportunity ahead including national marketing campaigns and more.”
Presenters Ewen & Cat will continue as hosts of the Breakfast Show across the stations, with the full schedule to be announced shortly.
The stations will continue to share local news and information, including weather, traffic and travel. Advertising opportunities for local businesses also remain and all stations will continue to support disadvantaged young people in their area through Bauer’s Cash for Kids charity.
Gary Stein, Group Programme Director for the Hits Radio Brand Network said:
“Greatest Hits Radio has been such a great success story to date, and we know this will continue into Scotland as these stations rebrand in April, giving audiences, artists and advertisers much better clarity.”
