The world of Waitrose at Christmas
Best on the Box highlight for December 12th…
Waitrose opens its doors, revealing its plans to give shoppers the merriest of Christmases.
Deep in the Innovation Kitchen, a team of dedicated chefs dream up festive recipes to wow tables across Britain. On the factory floor, a look at the tech behind Waitrose’s 100% recyclable wrapping paper.
And the most important and competitive part of the Yuletide period beckons – the making of the Christmas advert.
On the Leckford Estate, it’s a race against time to get the grapes harvested for this year’s fizz. The build-up to Christmas is far from plain sailing. Key suppliers are feeling the financial squeeze, new products fail on the production line, a snap frost dents the grape harvest, and with purse strings tight and food costs spiralling, will customers still splash out on festive treats?
WAITROSE AT CHRISTMAS, 8pm CHANNEL 4
