Neem London, a low-emission menswear brand founded by brothers Nick and Ian Reed, is the latest brand to become accredited by ethy and feature on ethy’s popular ethical shopping app. Their collection of T-Shirts, over shirts, collared shirts and polos are manufactured using a range of materials, carefully selected by Neem for their low CO2 footprint.
Callum Miller, CEO of ethy:
“We are thrilled to welcome Neem London to the ethy family of the world’s most ethical and sustainable brands. With fashion making creating a disproportionate impact on carbon emissions, the textiles and clothing industries are slowly changing to a more sustainable future, led by brands such as Neem London. Having undertaken our audit and accreditation process, customers can be sure that the brand’s claims for their environmental policies have been fully validated.”
Neem London’s mission is to make the lowest-emitting yet stylish shirt in the world. Fashion accounts for around 10% of global carbon emissions, and Neem London exists to redefine the carbon-intensive industry for more sustainable menswear clothing that doesn’t compromise on quality or style. This means long-lasting clothing that offers a great fit and uses fabrics that feel good against the skin.
Neem London founder Nick Reed says: “Here at Neem we are extremely excited about joining the ethy family. Their values of living in a more environmentally-considered lifestyle align with everything we’re trying to do with low emissions menswear and our quest to make the lowest emitting shirt in the world.”
Brands passing the ethy audit in up to 35 environmental, social, and sustainable initiatives can use ethy’s hexagonal trust mark icons on the packaging, digital media, and advertising. Multiple category trust marks build into an impactful visual Impact Hive that customers can quickly identify to differentiate the most conscientious brands.
The ethy app has seen explosive growth since its launch, giving sustainable shoppers a comprehensive platform to find the best in ethical goods and services, alongside tips, guides, and information on living more sustainably. The easy-to-use ethy app directly addresses findings of a recent Deloitte survey suggesting 41% of UK adults are reluctant to adopt a more sustainable lifestyle due to it being ‘too complicated’ or ‘difficult to do’.
From zero-waste stores to vegan cafes, cosmetics, food & drink, electrical goods and fashion, over 100 brands have already undergone ethy audit and accreditation. They can now stand by their claims with ethy trust mark logos on their websites, marketing, and packaging, giving shoppers trust in their sustainable claims. The 2020 Compare Ethics Report showed that 83% of consumers would be more likely to trust a product’s sustainability claim if it had been verified by a third party.
Download ethy on the App Store here and the Google Play store here.
