A poll of a wide range of UK adults found that 37 per cent feel overwhelmed by the volume of trends sweeping the fashion pages and social media feeds. And 38 per cent don’t have the confidence to try new fashion fads.
But nearly half (49 per cent) struggle to strike a balance between ‘trendy’ and ‘age appropriate’ when it comes to their outfit choices, with 58 per cent feeling too old to wear certain clothing. While 38 per cent feel judged by others when trying to stay ahead of the fashion curve. Despite this, embracing new trends is a walk in the park for 34 per cent, although 21 per cent lack the confidence to experiment with new clothing.
The research, commissioned by online personal styling service Stitch Fix UK, also found 41 per cent think the latest styles never suit them, while 27 per cent don’t think they are right for their body type. For others, it’s down to practical reasons, as 19 per cent struggle because they don’t know how to style what’s in season, and 37 per cent find it’s too expensive to keep up with the constant churn.
It also emerged 45 per cent experience ‘FIS’ – fashion imposter syndrome – where engaging in new fashion trends and styles outside of their comfort zone leaves them feeling inauthentic and lacking in confidence. In fact, more than 38 per cent would love to give current on-trend styles a go, but aren’t confident enough.
The study also revealed the decades that are among the nation’s favourite for fashion, with 2020–present (23 per cent) beating the noughties (16 per cent) and 90’s (15 per cent) for the top spot. And 49 per cent have stowed away items from decades gone by in the hope they will full circle and become trendy once again, including baggy jeans, bomber jackets, cargo trousers and denim jackets.
While 38 per cent have even handed old clothes down to younger generations because they’ve done just this and become trendy again. In fact, 48 per cent of those polled, via OnePoll, love that nostalgic feeling of watching a trend from a previous decade make its way back onto the catwalk. It also found 40 per cent think having a personal stylist would help them adopt trends in a way that works for their own shape and style.
Farrah May Archer Boadi, personal stylist at Stitch Fix:
“Trends evolve with such pace and as a result can sometimes feel unattainable and unachievable within our day-to-day looks. The current decade is seeing fashion become even more fragmented, but this doesn’t have to be a bad thing – it’s about choosing what aesthetic works for you.”
