Research suggests lots of Brits like to ‘stand out from the crowd’ to feel confident…
As many as six in 10 of those polled are keen to express themselves creatively and 42 per cent are always looking for ways to inject playfulness into the everyday. Among the top ways they add a bit more personality into their lives is customising accessories (26 per cent), clothes (23 per cent), stationery (22 per cent) and even their cars (21 per cent).
The study was commissioned by OREO, which has launched its one-of-a-kind OREO Twists Lab.
The pop-up experience allows customers to add a playful twist to their favourite things with the help of Tomiwa Sosanya, Aina Fontich, Nicolas Dixon, Rina Wanti and Stefano Meloni – a collective of artists, from airbrushers and painters to illustrators.
Spokesperson Katya Savelieva:
“Bringing out the spirit of playfulness and finding twists on the norm embodies everything we do, so it’s therefore wonderful to see that so many people can relate to this, especially when it comes to customising and putting their own stamp on things”.
It’s not just possessions people are putting a personal stamp on, as 32 per cent like to ‘own’ their look through their hair style, and 25 per cent in how they don their make-up. A further one in four like to use their outfit choice as a means of expressing themselves, as it makes them feel unique (35 per cent) and bring playfulness into their day (28 per cent).
But it’s not all about appearances, as 53 per cent enjoy adding a twist to their snacks to create more unusual tastes. The research, conducted via OnePoll, also revealed having the confidence to put a new twist on appearances and possessions has grown considerably over the past decade, as 49 per cent are more likely to do this now than they were 10 years’ ago.
And 29 per cent are happy to adopt a more unique, customised appearance now more than ever.
