ESPNFC in multiple platform expansion
As the European and global football season gathers pace, ESPNFC has unveiled a package of enhancements as it continues to grow its audience.
Available online, via the mobile web, smart phone apps, and, on TV via football debate and discussion show PressPass, ESPNFC brings together all of ESPN’s global football coverage under a dedicated multimedia brand.
Arne Rees, vice president, ESPN digital media international, says, “ESPNFC is increasing the number of fans and brands who connect with our football coverage worldwide. ESPNFC is one of ESPN’s most significant global commitments to the sport of football and leverages the core strength of what ESPN does well – serve sports fans.”
Average daily unique users online to ESPNFC are up by almost one-third (32%) while total page views for ESPNFC via the mobile web are up 72% to nearly 20.6 million in the period. The UK is one of the largest markets for ESPNFC applications, registering nearly 2 million pages views so far this season.
ESPNFC is expanding its availability with the launch of a new free multi-device, multi-screen Windows 8 app which provides a football fans a new design and user experience optimised for the new operating system and the variety of devices which will feature it.
