ITV2 has launched a digital series on mental wellbeing.
How We Move, presented by the UK’s Youth Mental Health Ambassador Dr Alex George, explores the different ways people boost their mental wellbeing.
Dr Alex George, Mental Health Ambassador:
“It is an absolute honour to be fronting this campaign, a collaboration between ITV2 and CALM. I think over the last couple of years we’ve all learnt how important it is to take care of ourselves and our mental health.
“We often think of self-care as doing things like having a bath or going for a walk but in truth self care is individual and unique to every person. Ultimately it’s about doing what gets you through. Each episode we have spoken to a wide variety of guests from different backgrounds with different ways they get through. I hope viewers and listeners will enjoy each episode and take something away that helps them with their self-care.”
Through honest conversation with pairs of influencers, actors and broadcasters from various cultural backgrounds and communities, the new digital series encourages people to do whatever gets them through low moments, no matter how quirky.
The first episode includes Dr Alex in discussion with Irish actress Evanna Lynch who reveals that her method of getting through low moments involves handstands and finding meditative moments in mundane Amazon product reviews. Irish Youtuber Riyadh Khalaf also shares that singing show tunes to his cat and plane spotting puts him at ease.
The title of the series produced by ITV’s Digital Content Innovation team originates from the slang term “we move”, often used to describe persevering in a challenging situation. “How We Move” flips the term on its head by encouraging people to do what gets them through rather than simply powering through.
The digital series launches as part of ITV2’s landmark partnership with mental health charity Campaign Against Living Miserably (CALM), aiming to help drive 5 million actions to help 16-34s cope better with life’s ups and downs. ITV2’s core audience of viewers is aged between 16-34 years old, so its partnership with CALM aims to ensure younger people feel equipped to do what helps them get through tough times. In addition, this is part of ITV’s commitment to encouraging 200 million actions to support mental or physical health by 2023.
There will be monthly episodes released of How We Move, available on ITV2’s YouTube channel.
Simon Gunning, CEO for Campaign Against Living Miserably:
“It’s been a hard couple of years, and young people have had to deal with more than their fair share of challenges. Which is why now more than ever we must continue to redefine the narrative surrounding mental health.
“By working with ITV2 and their array of talent, we hope this series will equip young people with the tools to cope with whatever life has to throw at them. And crucially, highlight that there are no right or wrong answers, and what might work for one person might not for the other.”
