Searches for ‘Maternity Range’ skyrocket 523% as fans call for a Rihanna maternity line after pregnancy announcement.
Analysis of Google search data reveals that online searches for ‘Maternity Range’ exploded 523% worldwide on the 31st of January, hours after photos were released of singer, Rihanna, revealing her pregnancy.
A new finding by Bed Kingdom reveals that online searches for ‘Maternity Range’ skyrocketed to over five times the average volume in one hour, an unprecedented spike in people Googling for maternity clothes, according to analysis of Google search data. The singer, turned businesswoman, announced her pregnancy with partner and fellow artist, A$AP Rocky, through a photoshoot in Harlem on 31st January.
A spokesperson for Bed Kingdom:
“In recent years, Rihanna has taken a step back from her music, putting a focus on her beauty line, Fenty Beauty and her lingerie line Savage X Fenty, both of which have seen incredible success for the star. However, these findings suggest that fans are eagerly anticipating a maternity line from Savage X Fenty, following the announcement of Rihanna’s pregnancy, highlighting just how successful the singers business ventures have been.
“Rihanna has used Savage X Fenty to encourage more body diversity within the lingerie industry, catering to all shapes and sizes and it will be fascinating to see if the company produces an exclusive maternity range, following the developments in Rihanna’s own personal life.”
All data gathered from Google Trends.
