ITV2 teams up again with NHS Blood and Transplant to appeal to young people to help save and improve lives by giving blood. A series of special promos featuring the likes of Tiffany Calver, Darren Harriott, Joel Dommett and Emily Atack have returned to our screens across ITV2 and social media this week (from November 16th).
“This is the fourth year ITV has supported NHS Blood and Transplant. We’re delighted that ITV2 viewers are so public minded in signing up to give blood and delighted to do our bit in recruiting even more of the next generation of blood donors. It’s another demonstration of the power of TV to shape culture for good.” – Susie Braun, ITV Director of Social Purpose
With the message that donating blood can save or improve up to three lives, Blood Squad aims to help rebuild and future proof the pool of regular blood donors as the NHS recovers from the pandemic. The campaign by ITV Creative cheekily reminds us to ‘Save Lives, Grab a Biscuit’, highlighting the tasty upside of donating blood.
This year, while encouraging donations from everyone, the campaign includes a specific appeal for donors of a Black heritage to sign up, because they are more likely to have the blood type needed to treat the 15,000 people with sickle cell disorder. Sickle cell is the fastest growing blood disorder in the UK which mostly affects people with a Black African or Black Caribbean background and where ethnically matched blood transfusions are crucial in the treatment of this often extremely painful disorder.
This year Blood Squad turns four and last year the award-winning campaign in partnership with NHSBT prompted over 136,000 blood donors to register. NHSBT needs 450 people to register as new donors every day to future proof the pool of regular donors and the next generation are vital in replacing those who can no longer donate.
“Through this ITV2 partnership we want to highlight the unprecedented challenge ahead, as we rebuild the donor community to future proof our service while also facing the immediate need to build blood stocks in the lead up to winter.
“Please do something amazing and help the NHS to recover and build a bright future by becoming a first-time donor or keep to your appointment if you already donate, especially if you live or work near to one of our donor centres. Each donation can save or improve up to three lives and we particularly need more Black donors. – Alex Cullen, Head of Marketing for blood donation at NHS Blood and Transplant
Join to save lives by registering to give blood, visit blood.co.uk to sign up and book an appointment today. If you can’t find an appointment straight away, please don’t worry. Please book an appointment for the next few weeks or months – you will still be saving lives.
