COSRX, one of South Korea’s leading beauty brands, has seen a huge 250% rise in UK sales since Squid Game aired on Netflix.
It’s been capturing the imaginations of youngsters and causing concern for parents in equal measure, Squid Game is the latest smash hit from Netflix. If you’ve not seen it the drama follows 456 desperate contestants all competing with each other in a mysterious and deadly survival game involving multiple rounds of childhood games to win 45.6 billion won prize money that can pull them out of their misery.
A mysterious invitation to join the game is sent to people at risk who are in dire need of money. 456 participants from all walks of life are locked into a secret location where they play games in order to win 45.6 billion won. Every game is a Korean traditional children’s game such as Red Light, Green Light, but the consequence of losing is death.
In the real world, it’s seen school children copying the games, and now it seems that mature viewers have taken to some Korean influences. A beauty brand from the country is benefiting from the programme as it has been revealed as one of the world’s top 10 most searched for brands, in data obtained by LookFantastic.
If you’ve heard of COSRX, you’ll know they’re somewhat of a legendary brand in the K-beauty world. COSRX is dedicated to creating products with high concentrations of actives — all while maintaining an accessible price point.
Simplistic formulas, innovative ingredients, and an adorable, animated brand ambassador called Mr Rx have turned this one-time small Indie brand into a worldwide skincare powerhouse. With minimalist packaging, COSRX can put its key elements in the spotlight.
With that in mind LookFanastic and ATV Today Lifestyle wanted to check out the best buys at the moment, and here’s a few select choices…
COSRX Acne Pimple Master Patch, £7, BeautyBay
Contains twenty-four blemish patches in three sizes, that get rid of spots quick – no matter how large, small, red or angry. The COSRX Acne Pimple Master Patch is a thin clear hydrocolloid patch that helps treat acne, pimples and acne scars. Similar to the texture of a hydrogel sheet mask, it adheres to skin well, seals around the acne to protect it from bacteria and dirt (which is what causes them in the first place) while maintaining the moisture level inside.
COSRX ADVANCED SNAIL 96 Mucin Power Essence Gel 100ml, £23.99, Boots
Get that glow with the Advanced Snail 96 Mucin Power Essence. This light-weight essence sinks instantly into skin for a refreshing hit of moisture that helps improve skins elasticity. This essence is enriched with Snail Secretion Filtrate, a wonder K-Beauty ingredient that helps to protect the skin from moisture loss.
COSRX ULTIMATE Nourishing Rice Spa Overnight Mask, £24.00, Boots
Give your skin the nourishment it deserves with the Ultimate Nourishing Rice Spa Overnight Mask. Enriched with 68% rice extract, this mask provides deep moisturisation as well as lightening any dark spot on the skin. Use as an overnight mask, a wash-off mask or a daily moisturiser. Dull, tired skin is given a new lease of life.
COSRX ONE STEP Original Clear Pads 70 pads, £24.99, Boots
These pre-soaked essence pads sweep over your skin to break down impurities and refresh the skin in seconds. Formulated with willow bark water and betaine salicylate, these pads gently exfoliate the skin and break down pore-clogging build-up.
COSRX LOW-PH Good Morning Gel Cleanser 150ml, £13.99, Boots
The gentle yet effective formula contains ingredients the refine the skins texture, as well as clarifying and removing impurities from the complexion. The low pH helps to restore the skin’s optimal pH level, protecting it from external aggressors.
www.lookfantastic.com
