Channel 4 to offer ‘bite-sized financial guidance’ with social media shorts

The broadcaster has teamed up with Experian for the strand…

Channel 4 today announces it has partnered with Experian, the money platform, for the first time on a new content series to provide handy, bite-sized financial guidance to consumers.

Credit 101 is a short-form series that aims to empower social natives to manage their own money- making credit knowledge more accessible to a younger audience. Comedian Mike Wozniak has challenged himself to deliver facts and tips about money in fun and overly ambitious ways.

He talks you through each area in this ‘beginners guide to…’, covering everything from credit to loans and mortgages. Produced by Goat Films, this series is available now on Channel 4’s YouTube, Instagram, TikTok, and Facebook.

Credit 101 coincides with research that suggested 73% of people in the UK fall below the financial literacy levels in 2023 1. Also, 39% of households were in ‘serious financial difficulties’ or ‘struggling’ financially according to a study from Abrdn Financial Fairness Tracker, ONS in May 2024.

This suggests an increase of 11% since April 2020. Making the launch of Credit 101 more timely as it will equip people with the knowledge, they need to help them take control of their money.

Stephen Parnell, Digital Commissioning Executive at Channel 4:

“Social Media is being used more and more by people to get the answers to the questions they need, it’s never been more important for us to cut through the disinformation with content that is both factual and highly engaging. Who better to do that than Mike Wozniak, who’s loveable comedy shtick is the perfect antidote to malicious content. It has been great to collaborate with Goat and Experian to bring this short form series to life.”