First ever train-triggered ad campaign launched on the TfL

Naked Smoothies is bringing a fresh burst of energy to the Elizabeth line…

A new digital out-of-home campaign featuring the fruit ingredients of Naked Smoothies being blended by passing trains in the first ever train-triggered creative on the Transport for London network.

​​Emma Holmes, Marketing Brand Manager at Naked:

“Naked Smoothies are here to give people a natural energy boost and help them go about their busy day. The Get Naked, Get Going campaign works brilliantly on the London Underground where people are constantly on the move. Being able to dynamically adapt the ads to external cues gives the campaign an additional layer of engagement and relevance for passengers.”

The brand’s vibrant, full-motion ads encourage Elizabeth line passengers to “Get Naked, Get Going”. Using dynamic creative, the adverts are linked to the train timetables, with messages including “Your Boost, Now Arriving”, “Heathrow bound? Get Naked, Get Going.” and “Heading East?”.

The campaign has taken over all digital screens on the Elizabeth line platforms at Tottenham Court Road for two weeks.

Chris Forrester, Managing Director of Outdoor at Global:

“I love this campaign from Naked Smoothies and I can’t wait to see it in real life on my commute. It’s this type of creativity and inspiration that’s captivating and shows the capacity of outdoor advertising to brighten customer journeys.”

Chris Reader, Head of Commercial Media at Transport for London:

“This campaign is an exciting way to engage with the thousands of people travelling through Tottenham Court Road on the Elizabeth line. It’s great to see how advertisers can use our estate in an innovative and fun way to bring new experiences to Londoners.”

The campaign was created in partnership with Omnicom-owned digital content agency ArtBotAI. Oliver Thurtle, Head of DOOH at ArtBot AI noted of the campaign, ‘Utilising Transport for London’s data, we’ve been able to build a system that takes advantage of train arrival information on the Elizabeth line. The tech updates every minute so that’s allowed us to show relevant creative at the right moment as trains arrive, and when they’re on the platform. I’m excited for commuters to see the ads on their journeys all this week and next.’