Natalie Cassidy asks What’s the Big Deal? with Channel 4

The four-episode series begins this coming week…

In the first programme of the series Channel 4 viewers will find Natalie Cassidy is on a mission to discover whether Britain’s most talked-about products are worth the hype.

From pizza ovens to LED face masks, Natalie takes a deep dive into some of the latest ‘must-have’ items. Their adverts are all over our socials, they’re the talk of the water cooler, but should we be splashing our hard-earned cash on them?

Natalie investigates LED face masks

Do they actually work, and are they worth all the fuss?

While Natalie gets the lowdown from the experts, six British households road-test these ‘wonder products’ to see how they perform in the real world. So, what’s the big deal with these products, and is the hype justified?

Natalie looks into whether lion’s mane mushrooms really can boost focus and memory

In the first episode, Natalie investigates LED face masks, ice baths, lion’s mane mushrooms and packing cubes. Putting herself on the line in the name of science, a shivering Natalie takes the plunge in a tank of cold water to measure her body’s response and undergoes a high-tech facial scan to see if her skin could benefit from red light therapy.

Natalie also knocks back some funky fungi to see if lion’s mane mushrooms really can boost your focus and memory.

What’s the Big Deal: Britain’s Best Buys?, Friday, April 4th at 8 pm on Channel 4 and Channel 4 Streaming