Product of the Year 2025 winners revealed

Full list of 2025 Product of the Year winners:

Bed, Simba St Ives Ottoman Bed, Simba Sleep Ltd

Bedding, Simba Hybrid® Pillow, Simba Sleep Ltd

Beer, Birra Moretti ‘Sale Di Mare’, Heineken

Bladder Weakness, TENA Silhouette Incontinence Underwear, Essity UK Ltd

Body Skincare, Dove Advanced Care Body Wash Range, Unilever

Cat Food, Felix Doubly Delicious Dry Cat Food, Nestlé Purina Petcare

Chewing Gum, Mentos Pure Fresh Gum Duo Packs, Perfetti Van Melle

Chips, Birds Eye Crispy Chips, Birds Eye

Cider, Strongbow Strawberry Cider, Heineken

Coffee, Kenco Millicano Cadbury Mocha, Jacob Douwe Egberts

Crisps & Bagged Snacks, Extra Flamin’ Hot Doritos, Walkers Max and Wotsits Crunchy, PepsiCo

Dog Food, Winalot Friday Suppers, Nestlé Purina Petcare

Eco Packaging, The British Crisp Co. Recyclable Paper Crisp Packet, The British Snack Co.

Facial Skincare, NIVEA Serum-Infused Micellar Water Skin Glow, Beiersdorf UK Ltd

Financial Services, Starling Bank Personal Current Account, Starling Bank

Flavoured Milk Drink, Starbucks® Frappuccino Caramel No Added Sugar, Arla Foods

Formula Milk, Aptamil® Follow On Milk Tabs, Danone UK & Ireland

Frozen, Farmfoods Roasted Sliced Chicken, Farmfoods

Garden Lifestyle, Keter Signature Garden Storage Box, Keter

General Household, Harpic Hygienic & Fresh Stickers, Reckitt

Hair Colour, Schwarzkopf Oleo Intense, Henkel

Home/ DIY, Command™ X-Large Picture Hanging Strips, 3M

Household Cleaning, Cillit Bang Expert 100% Limescale Remover, Reckitt

Household Fragrance, Air Wick Essential Mist, Reckitt

Household Paper, Flash Kitchen Roll, Navigator Tissue UK

Laundry Additive, Comfort Scent Booster Elixir, Unilever

Laundry, Persil Wonder Wash Range, Unilever

Male Grooming, Wilkinson Sword Hydro 5 Razor, Edgewell

Mattress, Slumberland Air 6.0 Memory Mattress, Bensons for Beds

Menstrual Care, Always FlexProtect, Procter & Gamble

Nicotine Pouch, VELO Icy Fruits, British American Tobacco

Period Care Underwear, Bodyform Period Pants, Essity UK Ltd

Premixed Spirit, Jack Daniel’s & Coca‑Cola, The Coca-Cola Company

Protein Drink, Starbucks® Protein Drink with Coffee, Arla Foods

Suncare, Hawaiian Tropic Hydrating Protection Lotion SPF50, Edgewell

Sweets, Mentos Discovery, Perfetti Van Melle

Toilet Tissue, Andrex® Ultimate Quilts Vanilla & Sandalwood Fragranced Toilet Tissue, Kimberly-Clark

Vegetarian, Lurpak® Plant Based, Arla Foods

Wipes, Wet Ones Be Fresh Antibacterial Wipes, Edgewell