UK Life
‘Av it’ Danny Dyer in first class butler service
New tongue-in-cheek campaign for Sky Broadband sees hardman Dyer slip into coat and tails and learn the Butler trade…
Danny Dyer has received a crash course in first class butler service from The Fresh Prince of Bel Air’s Joseph Marcell, famed for his role as beloved butler Geoffrey. Everyone’s favourite East End geezer stars in a new video alongside the 90’s legend who worked with Will Smith for six years.
Sky Broadband Butler, Danny Dyer:
“I had a laugh learning the ropes from the legend himself, Joseph Marcell. Turns out, I know my profiteroles from my crumpets, and who would’ve thought I’d make a right proper butler. It’s all about serving up smiles and charm which is what I’m all about. So, if your broadband provider is doing your head in, you need one that will be there night and day. Let’s ‘av it”.
Danny is forced to wrestle with bowties and afternoon tea, as he learns the art of exceptional service from master butler Joseph, in a new tongue-in-cheek video. Kicking off with presentation, Danny is taught how to dress the part and then learns the key elements to becoming a perfect assistant – from going above and beyond to being on hand day or night.
The video was revealed to be a new campaign by Sky Broadband to highlight the launch of their 24/7 switching support for new broadband customers. In the new film we see Dyer describe his body as a “windowless shed” as he slips into his butler outfit.
One scene sees Dyer and Marcell in bed together, as the duo highlight the need to be available 24/7 – “good service never sleeps”, says Marcell. Sky Broadband’s 24/7 switching support service is staffed by real people, offering a personal touch.
A study of 2,000 Brits commissioned by the brand has revealed a third (36%) admit to sticking with a poor broadband contract with 31% citing the complication of switching as the reasons for sticking in a bad contract. Three in four (79%) agreed that having a 24/7 support system in place would be useful in helping them switch provider as Brits continue to favour high-quality service from their providers.
The poll also revealed Brits top life frustrations, with queue jumpers (50%), littering (50%) and receiving spam calls (47%) topping the list.
Brits top 20 frustrations are revealed as:
- Littering (50%)
- Queue jumpers (50%)
- Receiving spam calls (47%)
- Poor Wi-Fi connection (41%)
- Loud people on public transport (41%)
- Bad parking (39%)
- Bad weather (rain, wind, snow) (38%)
- Missing a delivery (34%)
- Getting stuck behind slow walkers (33%)
- Noisy neighbours playing music late at night (31%)
- Misplacing your wallet or keys (29%)
- Finding a parking spot (28%)
- Videos and content buffering (25%)
- Customer service call hours (22%)
- Trying to cancel subscriptions (21%)
- Auto-correct messages (20%)
- The elevator stopping at every floor (16%)
- Socks going missing in the wash (15%)
- Misplacing your device charger (15%)
- Not being able to switch utility providers easily (10%)
Poor Wi-Fi connections are another of the issues making the Top 20 as 41% feel connectivity issues affect their daily lives, with 28% admitting connectivity issues have a detrimental impact on their lives. This number doubles when looking at the younger generation as 51% of Gen Z and Millennials find being without internet more frustrating in comparison to Boomers at 32% and the Silent generation at 21%.
Adding to their daily frustrations, Brits hate bad parking (38%), bad weather (38%) and missing deliveries (34%) as the research found the average person gets frustrated at least three times a day.
When it comes to life admin, over one in five (22%) name customer service call hours as one of their biggest bug bears,
Workers are also attempting to juggle their jobs with personal admin tasks as over half (53%) admitted to regularly sacrificing their breaks to handle personal admin and a further one in four admitted to doing so at least 2-3 times every week.
