Channel 4 to look at supermarket snobbery

We haven’t been this excited since Kwick Save offered 5p bars of chocolate…

Channel 4 has commissioned High Rock Media to make a new three-part peak time series for Channel 4, the commission is one of the first for the Belfast-based indie.

Fintan Maguire, Founder and Managing Director, High Rock Media:

“To be able to launch the company with a series from Channel 4 is really exciting – thank you to Deborah and to Northern Ireland Screen for helping to make that happen. We think this idea embodies what we aim to do at High Rock, to bring a fresh and relevant take on a genre and topic that already resonates with viewers.”

The yet to be titled commission from Channel 4’s lifestyle department will aim to challenge perceptions of supermarket snobbery in an experiment that looks to transform consumer spending habits forever in eye opening and life-changing ways.

The show will feature spending hacks to help keep monthly costs down.

Deborah Dunnett, Commissioning Editor for Channel 4:

“Northern Irish production company High Rock Media have pulled together a completely eye-opening new format which will truly challenge perceptions of our everyday spending habits.  I hope viewers may take away some spending hacks to help keep monthly costs down too.”