Increasing number of people carrying ‘Emergency Underwear’

Always carry a spare pair…

When out and about do you keep a ‘spare pair’ of knickers or underpants? A recent poll suggests many people are carrying backup underwear with them just in case something ‘unexpected’ happens. The poll of adults, equally split by gender, revealed 70% of those who carry spares have had their backup underwear come to their rescue.

Scenarios respondents said they would have a need for backup underwear include if they soiled themselves (39%), know they’ll need to change their clothes at some point during the day (37%) or are accident-prone and likely to spill something on themselves (18%).

Some respondents even shared in what situations they believe spare underwear would have come in handy for themselves: after a heavy workout, on a super-hot day, during their period or when their lunch has turned sour in their stomach.

The study, commissioned by Hanes, found that having backup underwear also seemed to be more commonplace for younger generations: 60% of Gen Z and 57% of millennials surveyed said they have “in case of emergency” underwear.

Dawn Hedgepeth, CMO at HanesBrands Innerwear:

“It’s never a bad idea to have a backup plan. We proudly support stocking up, so you never have to go a day without comfortable, well-fitting undergarments. Wearing fresh, on-trend pieces that feel good against your skin goes beyond necessity and can truly elevate your day.”

The study also found just how long people are holding onto their old underwear, along with the rest of their wardrobe. On average, people are holding onto old underwear for three years. A tenth of people are even keeping their underwear around for at least six years.

And an interesting correlation was found between carrying backup underwear and how long people perceive their underwear lasts. The study found, of those likely to carry a spare set of drawers, 82% are convinced underwear should last a mere two years before replacement.

And for the people who don’t like to carry backups, they are keeping underwear a year longer — 83% are keeping their underwear around for three years. Meanwhile, women are keeping their bras around for four years, on average. But 8% wear bras that are well-past their prime — at least 10 years old.

Dawn Hedgepeth, CMO at HanesBrands Innerwear:

“It’s smart to replace old, ill-fitting underwear, bras and socks that are past the point of no return. Worn-out fabrics and bands can compromise comfort and fit. Fresh, modern pieces offer the perfect blend of style and support, helping you move through your day with confidence. Once you find that pair of underwear or socks or a bra that fits perfectly, there can be a noticeably comfortable difference in how you feel.”

The poll was conducted with 2,000 Americans, and conducted by Talker Research