Birchall Takes Home Gold at Two Leading Industry Awards…
Birchall, pioneers of the tea industry for more than 150 years, have swept up two Gold awards, one at The Leafies and one at The Grocer’s New Product & Packaging Awards for their ‘Great Rift’ and ‘Serengeti’ blends respectively.
The Leafies International Tea Awards are the leading awards for tea in the UK and were first launched in 2022 by the UK Tea Academy in collaboration with Fortnum & Mason. Birchall’s Great Rift has been celebrated as one of the best teas, achieving the highest possible award, Gold. The Leafies identify and promote integrity, excellence and collaboration within the international tea industry and are revered as a pinnacle achievement within the industry.
In The Grocer’s New Product & Packaging Awards, Birchall’s Serengeti also won Gold, within the Hot Drinks & Cold Brew category. Serengeti was recently launched by Birchall in partnership with Tusk, the esteemed African wildlife conservation charity. Through every sale of the new tea,, 5p will be donated directly to Tusk, underscoring Birchall’s commitment to sustainable and ethical practices.
Winners of both awards have been selected by esteemed panels of expert judges within their respective fields of FMCG as well as highly regarded tea professionals and were announced last week.
Birchall’s origins date back to 1872 and Captain Birchall George Graham, an officer with the Duke of Wellington’s Regiment, who was posted to India where he served for a number of years. Once he finished his military career, he started growing tea in Darjeeling, and the seeds of a tea dynasty were planted. His dedication to his craft laid the foundation for what would become a family-owned UK tea company.
Today, Birchall is one of the largest exporters of black teas from East Africa in the world and their commitment to quality is evident through their strict tasting process, where over 5,000 teas are sampled every week to ensure only the most exquisite blends are selected.
“The brand’s dedication to excellence is reflected in its unparalleled track record. In addition to this exceptional recognition, Birchall Tea holds the prestigious title of the UK’s most awarded tea for taste (Great Taste Awards), a remarkable achievement maintained for an unprecedented 14 consecutive years.” – company spokesperson
