The newest Lidl Christmas ad sees a ‘Christmas Cola Truck’ come to life…
Lidl has unveiled its very own big red Christmas truck, reimaging its Freeway Cola into a 15 tonne, 20 metre long cylindrical king of the road Spreading festive magic across Great Britain, the truck will stop at nine cities including Hull, Wrexham and Dundee Creating a pop-up wonderland at each stop, Lidl will grant festive wishes, give away over 2,000 present boxes, mouth-watering food samples and the chance to win your festive food shop.
Joanna Gomer, Marketing Director at Lidl GB:
“Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun.”
The Lidl Christmas advert will also see a ‘Christmas Cola Truck’ come to life. To celebrate Lidl putting its own fizzy cola drink on the world stage for the first time ever, the supermarket promo stars ‘Nick’, who brings the Freeway truck to life, setting off on the freeway to spread festive magic. The commercial has been directed by Oscar-winning director Tom Hooper.
The dream making advertisements will also be making wishes come true as part of the truck tour. Setting its fan-favourite Freeway drink on the literal freeway by transforming it into a truck, a can of Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre high king of the road. With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the instantly recognisable and show-stopping truck has been created to spread the magic of Christmas across Great Britain.
Touring nine cities including hot spots such as Hull, Wrexham and Dundee, the truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop. Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop*. What’s more, 1 in 10 of these boxes will contain a ‘Golden Ticket’, giving shoppers the incredible opportunity to win their Christmas food shop at Lidl on a first come first gifted situation.
Follow the Freeway truck’s journey and check if your nearest city is on the route at www.lidl.co.uk/freeway_tour
The Christmas cola truck, set to tour Great Britain from 14th November to 1st December for the first time ever.
The Freeway on the freeway truck will be visiting:
14th November : Dundee
16th November : Harrogate
17th November : Hull
21st November : Nottingham
23rd November : Wolverhampton
24th November : Wrexham
28th November :Luton
30th November : Bournemouth
1st December : Southampton
Lidl’s Freeway truck will tour Great Britain from 14th November to 1st December, visiting 9 stops as listed above from 12pm to 6pm.