Sky, in partnership with The Brick, has launched its latest Flagship Hub at The Brick Community Stadium in Wigan, marking the first time a Hub has been established within a stadium.
This initiative, underscored by Sky’s strong relationship with Wigan Warriors and Wigan Athletic, aims to support underserved people in the community – in particular, many who live close to the Stadium.
Lisa Nandy, local MP for Wigan:
“As we open the doors of the new Sky Up Hub in The Brick Community stadium in Wigan, we celebrate the role it will play in supporting the local area. Sports is an important part of Wigan’s community and we know this Hub will make the difference in tackling both lack of access to sports and digital inequalities”
With many residents lacking access to reliable broadband, the new Sky Hub aims provide essential support to those who are digitally excluded and serves as an information centre for those who needs it the most.
Sports have long been a unifying force in the UK, fostering strong connections among friends, families, and local communities. Recognising this, Sky Sports has made significant investments in communities to enhance social cohesion and help people stay connected. In Wigan, Sky has worked in collaboration with The Brick – a local charity committed to addressing poverty, inequality and discrimination – to invest in a way which best support the community in Wigan.
The newly refurbished space, outfitted with state-of-the-art technology and Sky Sports-branded merchandise, is expected to support over 200 people in the Wigan area. It will serve as a community space where individuals can study, access the internet, and stay connected, and is equipped with over 20 digital devices, including four Sky Glass TVs, tablets, and podcast equipment, and offers free Sky WiFi powered by Sky Business.
The latest Sky Up Hub was officially opened by Lisa Nandy, local MP for Wigan, along with key people from Wigan and guests from Sky. This is the first of many events held in the Sky Up Hub to showcase this new space and the opportunities it will bring to different groups within the Wigan community.
Keely Dalfen, CEO of The Brick:
“Our top priority has always been to support the Wigan community, and we are thrilled to announce the opening of a new Hub in partnership with Sky Up. We wanted to create a space where young people can overcome both social and digital exclusion. We believe the Hub will provide the opportunities that every young person deserves.”
