20 QUINTESSENTIALLY BRITISH SEASIDE MEMORIES, MODERN KIDS ARE MISSING OUT ON
1. Paddling in the sea – 58% *of parents say this is their most nostalgic seaside memory
2. 99 Flake ice creams – 49%
3. Walks along the pier – 47%
4. Playing on the arcades – 41%
5. Reading a book on the beach – 24%
6. Digging a massive hole in the sand – 35%
7. Picnic baskets on the beach – 34%
8. Donkey rides – 20%
9. Ice cream vans – 18%
10. Souvenir shops – 17%
11. Candyfloss – 16%
12. Sticks of rock – 13%
13. Burying your dad/mum in the sand – 13%
14. Portable BBQs- 13%
15. Buying postcards -11%
16. Running away from seagulls – 11%
17. Games of cricket on the beach – 10%
18. Socks and sandals – 10%
19. Putting up your windbreaker in the wind – 9%
20. Getting sand in your sandwiches – 8%
John Godfrey, Head of Brand Strategy at First Bus:
“At First Bus we understand that accessible and stress-free travel is an important part of any day out, and so we’re proud to partner on this initiative, which will help parents and children create cherished memories together this summer.”
