Scala Radio to rebrand

The classical music offering will become part of the ‘Magic family’ of radio brands…

Bauer Media Audio UK has confirmed that from this September classical music station, Scala Radio will become Magic Classical joining the Magic Radio Network of 4.4million listeners.

Gary Stein, Director of Audio:

‘As Magic Classical, Scala Radio will continue to bring its loyal listeners a playlist of familiar masters alongside contemporary classical music, whilst introducing the fantastic talent on the station to a whole new family of listeners.’

There will be no team changes and current Scala Radio Content Director Nick Pitts will become Content Director for Magic Classical alongside his role at Jazz FM.

In addition to the changes for Scala Radio, it was also announced today that digital station Magic Chilled will change its name to Hits Radio Chilled in September. The lineup remains the same as listeners enjoy the very best laid-back hits and throwbacks.

Earlier this year several radio stations across the UK including Radio City in Liverpool and Metro Radio in Newcastle were rebranded as Hits Radio.