The Voice gets digital game spin-off

‘The Voice Coach Battle,’ a Web3 gaming experience based on singing talent series ‘The Voice’…

ITV’s The Voice has 155 adaptations around the world, with the most recent version to launch in Wales on S4C as a Welsh-singing content. Now it is also to become a game with The Voice Coach Battle allowing fans anywhere in the world to act like a celebrity coach and sit in the show’s iconic red chair, hit the big red button, and lead talent to stardom in a game that adapts to each choice you make, ensuring a unique experience with each playthrough.

Jurian van der Meer, EVP Brand Licensing, Global Partnerships, ITV Studios:

“In the wake of ‘The Voice’ being named Franchise of the Year in K7 Media’s ‘Tracking the Giants 2023’ report, alongside its recognition for boasting the highest number of active versions in 2023, our collaboration with The Sandbox to launch ‘The Voice Coach Battle’ represents an exciting step forward for our esteemed franchise. This innovative gaming experience invites enthusiasts and fans worldwide to step into the coveted coach’s seat and immerse themselves within the unique gameplay. With real-world prizes and exclusive opportunities,’The Voice Coach Battle’ brings the excitement of the TV show to the digital space like never before.”

By completing The Voice Coach Battle players earn a chance to win tickets to attend studio recordings of future editions of The Voice in any one of five different countries: United States, France, Germany, Australia, and the United Kingdom.

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The Voice Coach Battle offers players a similar journey to real-life celebrity coaches on the television version starting with a blind audition. As the three contestants perform — a tiger faced pop singer, a rebellious young female rocker, and an intense, moody alien balladeer — players will hit the iconic red button to select their artist.

Fans progress through interactive quests to prepare their talent for the Live Show in the game – just like on the TV show, players must select music, choose a fantastic wardrobe, perfect stage lighting, and offer advice to their artist at each stage. In addition, players must complete quizzes on the TV show’s real celebrity coaches.

The game can be found on The Sandbox gaming platform, a subsidiary of Animoca Brands, in partnership with metaverse pioneer Virtual Brand Group known for building immersive experiences and format operator of The Voice, ITV Studios.

Unlike any other game ever on The Sandbox, each player’s selection changes the outcome of their performers’ score based on a brand new game logic technology. Along the way, players receive help from four new celebrity coaches; Eon B. Rabbit, Kid Flaire, Cenalia, and IngoAmelis. Each coach has their own musical backstory. These coaches assist the players along the way, guiding them toward the final Live Show.

At the ‘The Voice Coach Battle’ Live Show, players have the opportunity to support their chosen artist as they perform the selected song and wear the chosen outfit. The player-designed stage serves as a backdrop for the performance. To win, the artist will have to secure a standing ovation. Thanks to the implementation of new game logic, players are incentivized to keep coming back to ‘The Voice Coach Battle’ to experience something new each time.

“The Sandbox is a hub for creativity, discovery, and self-expression, naturally making it the perfect venue for ‘The Voice.’ We are very excited to collaborate with them and bring the show’s energy into the digital realm. We can’t wait to see players truly shine as they take on the roles of their favorite coaches.” – Arthur Madrid, CEO and co-founder of The Sandbox