Taking inspiration from the hit film series Mamma Mia! summer fashions…
What more could you ask for? The beautiful Greek island scenery and effortlessly chic summer looks provide the perfect look-book for the summer. Fashion and Mamma Mia! fans are certainly in agreement over this, with Google searches for ‘Mamma Mia inspiration’ exploding by 2,400% in the last 30 days, so be sure not to miss out on this aesthetic.
Fashion experts at Boohoo have offered an ultimate guide to getting Mamma Mia! summer ready from head to toe, whether you’re planning a holiday abroad or staying closer to home.
“Feel effortless with white linen this season” the experts at Boohoo note. Opting for white linen pieces in the warmer weather is not only incredibly stylish but also a smart choice for the season since the fabric is light and breathable. White linen provides the perfect base for building an outfit, whether this be in the form of trousers, a maxi skirt, or a shirt. Worldwide Google searches for ‘white linen trousers’ have soared by 70% in the past 30 days, suggesting that fashion lovers are seeking this classic Mediterranean look.
For a nautical flair, pair your white linen ensemble with shades of blue or stripes to fully embrace the summer season. Even if you’re not strolling on a Greek island, you’ll sure feel like it in beautiful white linen.
“Channel coastal chic with seashells”. Statement jewellery has not stopped trending since 2023, providing the perfect opportunity to incorporate it into your summer wardrobe. Shell and pearl jewellery, such as necklaces, earrings and bracelets, can dress up any outfit for a beachy but chic vibe.
According to TikTok trends, ‘#shellnecklace’ has garnered over 19.6 million views across the world, making this fun jewellery trend not one to miss. If you’re feeling bold, you can also experiment with metallic starfish and flowers in your jewellery pieces to transform your look this summer. Don’t worry about playing around with different shades of gold or silver for your statement jewellery – this season is all about having fun and experimenting with your style.
“Take A Chance On dungarees”. Meryl Streep and Lily James both look elegant and playful in their dungarees in Mamma Mia! Here We Go Again, while they dance around the fictional Greek island, Kalokairi.
If dungarees are not your typical style, there is no better time to give them a go this season since global Google searches for ‘dungarees’ have skyrocketed by 1,011% in the last 90 days. To dress down dungarees, opt for a floaty shirt underneath and some classic sandals to look and feel effortless but stylish. Alternatively, to dress up overalls, a more fitted shirt underneath and a pair of classic heels would work perfectly.
“Make a statement with your swimwear.” Whether you’ll be swimming in the Mediterranean or you’re braving the chilly waters of UK beaches this summer, make a statement in your swimwear with different colours, textures and patterns. To embrace the nautical theme, try a striped swimsuit or bikini, especially since Google searches for ‘striped swimsuit’ in the UK have increased by a staggering 162.5% in the past thirty days.
If stripes are not your style, you simply cannot go wrong choosing a block colour, such as white and red, for your bikini or swimsuit. Accessorizing with your favourite sunglasses will complete the look while ensuring that you’re protecting your eyes from the sun.
And, of course, don’t forget your swimwear cover-up, which can elevate a simple summer look. Experiment with textures of mesh and crochet to wear over your bikini or swimsuit to relax on the beach or enjoy a cocktail at the beach bar.
“Co-ordinate in style this summer”. Join fellow fashionistas in wearing co-ords’ this summer as they look put-together and chic. Crochet and light knit pieces are always a hit in the warmer seasons since they are breathable and trendy, so why not experiment with coordinating tops, skirts and trousers? Google searches in the UK for ‘crochet outfit’ have exploded by a significant 245% in the last 30 days, showing its popularity ahead of summer.
To wear your co-ord’ in the evening, a classic heel, wedge sandal or chunky sandal will elevate the look. UK Google searches have seen a huge increase of 284% for ‘chunky sandals’ in the last 90 days, which would take your look to the next level. And with your beach-inspired statement jewellery and favourite sunglasses, you’ll be looking and feeling Greek Island ready this summer.
A spokesperson from Boohoo:
“As the weather is beginning to warm up in the UK, now is the perfect time to get some inspiration for your summer wardrobe. Through analysing Google Trends data, this guide reveals what’s trending this season, with an emphasis on chic effortlessness. Whether you’re planning outfits for a sunny holiday abroad or a staycation trip, we hope this style guide has offered inspiration for dressing to feel confident this summer.”
