Good Morning Britain to celebrate decade on air

It might trail behind the BBC by a considerable gap in the ratings, but the show has outrun the original TV-am version…

In December 1992 the original Good Morning Britain went off air for the final time, replaced by GMTV and an end of a television breakfast era, after nearly ten years, saw the start of another. Skip ahead to 2010 and GMTV itself found itself out of favour with telly execs. The saviour of ITV Daytime was to be Daybreak – however, rather than reverse declining viewers it only accelerated the decline.

In 2014 ITV decided to relaunch the brand that had originally pulled in millions of viewers to the station – Good Morning Britain.

TV-am: The original Good Morning Britain ran from February 1983 to December 1992. Popular faces included Lizzie Webb, Anne Diamond and Nick Owen, Mike Morris, Lorraine Kelly and Roland Rat

Launched a decade ago today (Sunday 28th April) the show will mark its anniversary on Monday 29th April from 6am.

ITV1 and ITVX’s flagship breakfast show, might not have set the ratings on fire – it does as well as GMTV did in its dying days – but it has thanks to a social media machine been setting the news agenda since 2014. Each three-hour live programme offers breaking news, debates, and topical issues as well as entertainment and human interest guests and stories.

“Since its launch in 2014, GMB’s share of viewing has grown 7%, from 15% in 2014 to 22% today. So far this year, GMB is reaching an average of 5.4m viewers a week with a high of 5.8m, it has been streamed 18 million times and sees daily peak audiences of more than a million”. – ITV

To mark ten years of the new era Good Morning Britain here are some facts and figures courtesy of ITV…

• 2600 episodes have aired since the launch of GMB in April 2014

• 4 BAFTA nominations, 6 RTS nominations, 2 RTS awards, 3 TRICs, 1 Nymphe D’Or International Monaco TV Festival

• 250 GMB studio lights

• 3 miles of LED lighting tape

• 7 cameras in the studio including a 9ft ‘jib’ and a steadicam

• 33 screens in the studio including our giant video wall behind the main desk

• 557 hot drinks made each day

Good Morning Britain: Main image, the GMB stars of 2024. Inset: Faces past and present from the show

• GMB (entire show) has aired from 17 different locations other than the studio: Los Angeles Oscars twice, NYC US election once, Edinburgh Scottish referendum once, Westminster three times, Westminster Bridge terror attack once, Paris terror attack once, Kiev anniversary of Ukraine war twice, Afghanistan (Kabul and Kandahar) twice, Manchester for Rishi Sunak interview once, Downing Street interview with Boris once, Whiston Hospital in Prescot, Liverpool for NHS Special

• 87,739 metres of cable are used to power the show

• 6 Prime Ministers have been interviewed: David Cameron, Theresa May, Boris Johnson, Rishi Sunak, and Liz Truss before she became PM

• 16 gallery operators

• 88 screens in the production gallery

• GMB’s social media reaches over 80 million accounts each month, and is multi-award winning – 3 Drum awards, 1 Content award

• 10 million likes on TikTok

• 5 million views a month on Youtube with spikes of up to 11.3 million, 24.0% 25–34 years

• ONE GMB Editor! Neil Thompson has been at the helm of Good Morning Britain since the show launched ten years ago

Good Morning Britain marks its 10th anniversary tomorrow. GMB airs weekdays from 6am on ITV1 and ITVX