G’wed proves a comedy hit for ITVX

Liverpool set comedy G’Wed, which launched back in February, is proving a hit for ITV…

Since its launch the show has had 1.7m viewers for episode one across ITVX, ITV1 and ITV2 and the series has been streamed 4.9 million times, becoming ITVX’s biggest comedy since Changing Ends.

G’wed is ITV2’s most watched programme of the year after Love Island and across ITV’s channels, the show is the biggest sitcom launch since Kate and Koji in March 2020. This follows ITVX recording its best ever quarter from 1 January to 31 March 2024 with an increase of streams by 12% on the same period last year, including record-breaking months for both January and February.

Set in Liverpool and filmed entirely on location, G’wed features an exciting cast of fresh, young local talent alongside established actors. G’wed isn’t shy of tackling big issues like grief, sex, diversity and class differences, all with a wicked sense of humour.

Nana Hughes, Head of Comedy ITV:

“It’s amazing to see the success of G’wed across ITVX and the linear channels, a true testament to the new talent involved, the hugely talented cast, excellent authentic writing by Danny Kenny and expertly executive produced by Mario Stylianides. I’m thrilled that G’wed has found a home at ITV and that the comedy resonated with our audience.”

The series is produced by Golden Path Productions and written by Liverpool native Danny Kenny.