ITV
Celebrity Big Brother launch rates for ITV
It’s the first celebrity series in five years…
ITV1 and STV reality revival with well-known personalities Celebrity Big Brother rated for the network. The launch episode attracted the biggest audience in over a decade, the broadcaster notes, with 3.8m viewers across all devices, 7-day consolidated figures show.
This is up on the last Channel 5 launch (2018) by +1.3m viewers. It attracted 0.8m 16-34 year old TV viewers and so far Celebrity Big Brother has been streamed over 7 million times on ITVX. Subisquent editions however have failed to ignite as much interest. Sunday’s offering from the Big Brother house was beaten by a repeat of The Chase which aired earlier in the day on ITV1/STV.
Earlier this evening saw Celebrity Big Brother: Live Eviction. Tonight, viewers voted whether to save Fern, Lauren or Louis with one to be evicted from Celebrity Big Brother forever. Lauren Simon was ultimately thrown out of the series by viewers while special lodger Sharon Osbourne also departed.
The series continues nightly at 9pm on ITV1, STV, STV Player and ITVX.
